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Peter Nygard is a great visionary leader, an entrepreneur, a fashion designer and above all a builder. Born in 1943, this Finnish businessman moved to Canada early in his life. He attended the University of Dakota and earned a business degree from there. In the city of Winnipeg, Peter Nygard started a small womens wear which in turn of tie has become the biggest womens apparel manufacturer in Canada. It is called Nygard International. Today, this company has 200 retail stores in Canada, over 2000 soft shops in North America and many manufacturing plants in South Asia and extensive business connections in Middle East.

In the constantly changing sector of womens fashion Peter Nygard has held a steady ship through tough times. During the recessions, Nygard International was one of the leading companies in terms of profit generation. This kind of feat has been achieved because of Peter Nygards attention to detail and keen understanding the market.

During the recession, his tactics was to adopt aggressive strategies sensing that other companies will slow down and having full knowledge of the fact that his business is a safe one as well as his product. Peter Nygard is also considered a technology guru as his company is considered the pioneer example of the merge between fashion and technology.

State of the art facilities and techniques have ensured that all the Nygard facilities put out products in numbers previously unimaginable for their size. The e-marketing strategy is an example of the paperless mandate that Peter Nygard has pledged. Retailers, manufacturers and merchandisers everyone is subjected to the sophisticated web-based tools Nygard International uses to display their collection, receive orders and share financial data and sales figures.

The Peter Nygard brand is known for its exquisite quality, flawless finish and impeccable stitching. Womens apparel is the main product for Peter Nygard and women aged 25 and above are the main target group. The Nygard lines operate under different names such as ALIA, TanJay and the Nygard collection among others. This product lines are based on intelligent differentiation by occupation, physical attributes etc. making sure that there is something for everyone.

Peter Nygard has also expanded his company to other accessories that go in sync with his products. These include Eyewear, handbags, belts, furniture etc. Nygard International even has licensing for menswear.

A great business brain, Peter Nygard is not without a sense of fun setting up a magnificent Mayan-themed resort in the Bahamas. The facility has all kinds of recreational facilities ranging from in-house disco to jet skis. The place is where Peter Nygard spends most of his leisure, but he has not forgotten his Canadian roots as well. He started the renovation work of a heritage site in the city of Winnipeg where he first started his business. The bulk of the restoration expenditure will be carried out by Peter Nygard.

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